A evolução da produção científica do método SIMPLEX aplicado à precificação digital: uma análise bibliométrica

Emanuelly Dzierva Vecchi; Bruno Roberto Dammski; Luciano Luiz Manarin D’Agostini

doi:10.22477/x.ebbc.1169

Autores

Emanuelly Dzierva Vecchi Instituto Federal do Paraná (IFPR) https://orcid.org/0009-0005-0267-0352
Bruno Roberto Dammski Instituto Federal do Paraná (IFPR) https://orcid.org/0000-0002-2958-8130
Luciano Luiz Manarin D’Agostini Instituto Federal do Paraná (IFPR) https://orcid.org/0000-0003-4867-279X

DOI:

https://doi.org/10.22477/x.ebbc.1169

Palavras-chave:

Precificação Digital, Método Simplex, Programação Linear, Bibliometria, Comércio Eletrônico

Resumo

Este estudo realiza uma análise bibliométrica da produção científica na intersecção entre o Método Simplex, precificação e comércio eletrônico. Foram analisados 68 artigos em inglês indexados na base Scopus (2001–2025), com análise descritiva e mapeamento de coocorrência de palavras-chave via VOSviewer. Os resultados revelam aceleração das publicações após 2016, porém a aplicação direta do Simplex à precificação digital permanece incipiente. O mapa de coocorrência demonstra uma baixa integração entre os três eixos, evidenciando lacuna para futuras investigações.

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